The packaging industry has come a long way, and it continues to evolve rapidly. One of the drivers of this transformation is technology. The industry is embracing the fourth industrial revolution, also known as Industry 4.0, which relies heavily on automation, big data, and the Internet of Things. In the packaging printing sector, Hybrid Software and Digimarc are leading the charge with their avant-garde solutions.
Hybrid Software is a software development company that designs solutions for the printing and packaging industries. The company has developed a comprehensive suite of software programs designed to optimize every stage of the printing process, from prepress to production. One of its flagship products is PACKZ, a packaging design and prepress editor that streamlines the design, proofing, and production process. PACKZ is designed to be user-friendly and intuitive, which means that new users can become productive quickly.
Digimarc, on the other hand, is a digital watermarking company that specializes in protecting and enhancing content. The company's technology is used by brands, publishers, and printers to add digital watermarks to their imagery, audio, and video content. The watermarks are invisible to the naked eye but can be detected by digital devices, making them an effective security measure against counterfeiting and piracy. Additionally, the watermark can hold valuable information such as product information, expiration dates, and promotional offers.
The partnership between Hybrid Software and Digimarc promises to revolutionize the packaging printing industry. Hybrid Software has integrated Digimarc's technology into its PACKZ software, which means that printers can now add digital watermarks to their packaging designs with ease. This is a game-changer because it allows brands to protect their products against counterfeiting and piracy, which is becoming an increasing concern in the packaging industry. Additionally, the watermark can be scanned by digital devices, which means that brands can use it to augment their marketing efforts. For instance, they can offer customers incentives and promotions that are only accessible through scanning the watermark.
Another benefit of this partnership is improved efficiency. With PACKZ's packaging design and prepress editor, printers can streamline their workflow and reduce errors. The software allows them to preview the final product in 3D, which means that they can catch any mistakes before printing. Additionally, the software is designed to integrate with other systems, which means that printers can automate their workflow and reduce manual labor.
In conclusion, the packaging printing industry is undergoing a massive transformation, thanks to industry 4.0 and technology. Hybrid Software and Digimarc's partnership is evidence of this transformation. Their collaboration promises to bring about efficient, secure, and innovative solutions to the packaging industry. By embracing technology and digital watermarking, printers can enhance their product offerings and stay ahead of the competition.